I'm Bill,

and I'm
a misfit

I've built, grown, and led design teams at companies of all shapes and sizes—from a unicorn insurance startup to Fortune 25 corporations in ecommerce and fintech.  

What people say about me

Bill cares deeply. Not just about the craft of design, but the people he inspires across product, engineering, and marketing to create value for users and the business.

Shruti Chandra

Design Director / Adobe, ex-Google

Bill is a natural design leader who cares equally for craft and community, resulting in higher-performing, happier, and more collaborative  cross-functional teams.

Erin Williams

Senior Design Director / McDonald's

Bill is a wonderful people manager. As a leader, he earns trust by delivering excellence consistently and creating a productive, caring, fun work culture.

Kiran Mascarenhas

Principal UX Designer / Walmart, ex-Meta

Bill's impact was immediate and he truly elevated UX content at the company. He's considerate while maintaining a strong POV.

Ava DeVoe

Sr. Design Manager / Realtor.com

Bill was proved to be a strong, strategic partner in defining a vision for an organization that was very much in flux.

Andrew Lindsay

Global Head of Design / Kraft-Heinz

Bill's strength is defining a strategic vision and then working up, down, and across to rally all parts of the business around that vision.

William Hurley

Chief Product Officer / Syniverse